AGRICULTURA
A conceptual identity inspired by modern agriculture and the people who sustain our communities.
Creative Direction
Brand Strategy & Concept Development
Visual Identity Design
Graphic Design
Typography & Layout Design
Image Creation / AI Image Generation
Art Direction
Agricultura is a branding project inspired by organizations that help farmers adopt innovative, sustainable technologies.
I was drawn to the mission of supporting rural communities, improving food systems, and empowering the hands that feed the world. This project reimagines how a modern agricultural brand could communicate trust, growth, and forward‑thinking values through design
Visual Identity Direction
The visual identity for Agricultura establishes a grounded and human centered brand world shaped by sustainability, clarity, and modern agricultural values. The goal was to create a system that feels trustworthy, natural, and forward thinking while reflecting the mission of supporting farmers.
Typeface
Libre Baskerville and Montserrat Medium were chosen to balance tradition with modern structure. Libre Baskerville brings warmth and heritage that echo the roots of farming communities. Montserrat provides clarity and consistency across applications. Together, the typefaces create a unified voice that feels contemporary and connected to the land.
Colour
The palette centers on soft greens, warm neutrals, and deep forest tones. Green represents growth, renewal, and the agricultural landscape. Neutral shades introduce calmness and accessibility that ground the compositions in simplicity. The deeper tones add contrast and stability that reinforce the brand’s reliability and long term vision. These colors work together to create a visual mood that is clean, optimistic, and rooted in nature.
Forest Green
(#097400)
Pale Lime
(#F3FEC2)
Soft Ivory
(#F8F6EA)
These elements guide the entire identity system. They shape hierarchy, tone, and atmosphere across business cards, brochures, posters, and marketing materials. Each piece feels connected through a shared sense of purpose that supports the hands that feed the world. The identity strengthens the storytelling and gives the project a cohesive and thoughtful foundation.
Forest Green
(#097400)
Pale Lime
(#F3FEC2)
Soft Ivory
(#F8F6EA)
